You possibly can solely become profitable with the Mail Order Magazines in the event you perceive precisely WHO reads them. The Mail Order Magazines are commerce papers learn nearly completely by Mail Order Sellers or by Alternative Seekers, who’re in actuality aspiring Mail Order Sellers. They may solely purchase merchandise that may assist them within the operation of a Mail Order Enterprise.
It’s nearly at all times a waste of cash to promote merchandise which is meant for normal consumption within the Mail Order Magazines… except you might be providing it on a wholesale or drop-ship foundation.
Beneath is a short description of twenty-two services or products that may be offered efficiently by way of the Mail Order Magazines.
1. RUBBER STAMPS – Each Mail Order Supplier purchases no less than one identify and deal with rubber stamp. He additionally purchases “inventory stamps” with slogans equivalent to “Huge Mails Wished”, “Fee Circulars Wished”, “Third Class Mail”, “Your Advert Solicited”, and so on. Rubber stamps promote effectively within the Mail Order magazines as a result of sellers use them within the conduct of their enterprise.
2. MAILING LISTS – Mail Order Sellers continuously purchase mailing lists of the ever current Alternative Seekers, New Moms, Guide Patrons, Reward Patrons, and so on. You possibly can promote mailing lists on plain paper or gummed labels. Naturally you’ll be able to cost extra for the lists on gummed labels.
3. BIG MAILS – Anybody who frequently advertises “Huge Mails” within the Mail Order magazines will get orders for them. Huge Mails consists of envelopes filled with Mail Order Magazines, Adsheets and circulars of each possible variety. The “Huge Mail Order Supplier” earns his revenue by promoting a wide range of sizes of advert house and subscriptions within the publications which he co-publishes. He additionally makes cash from the objects supplied on the circulars which he consists of in his large mails.
4. CIRCULAR MAILING SERVICE – Arrange an environment friendly, and a superb reliable mailing service in order that sellers can get their circulars into the palms of actual Mail Order patrons, promote it frequently within the Mail Order Magazines. and you’ll quickly have all of the round mailing enterprise you’ll be able to probably deal with.
5. PRINTING – Each mail order supplier buys printing. He buys envelopes, gross sales letters, circulars, booklets, catalogs, adsheets, brochures, tariffs, letterheads, mail order magazines and a thousand different issues. If you happen to do mimeographing, letter press or offset printing, promote your service within the mail order magazines. It’s most likely the mail order magazines’ Quantity One All-Time Revenue Maker.
6. INFORMATION FOLIOS – Mail order sellers will at all times purchase data that may assist them succeed within the mail order enterprise. Folios that cope with any sensible facet of mail order promoting might be offered by way of the mail order magazines. If in case you have produced your personal folio and are prepared to drop-ship orders for different sellers you’ll positively become profitable.
7. DROP-SHIP AND WHOLESALE OFFERS – If in case you have a big inventory of merchandise which is appropriate for mail order gross sales, and are prepared to provide it on a drop-ship (single order at wholesale costs) or on a wholesale foundation, then you must promote within the Mail Order Magazines. Sellers are continuously in search of new merchandise to promote by mail. If you happen to plan to promote on a wholesale foundation solely, you must provide your product in very small wholesale tons, if potential. Most Mail Order Sellers are part-timers and do not need huge sums of cash to put money into untested merchandise.
8. SAMPLE COPIES OF MAIL ORDER MAGAZINES – Mail order sellers have a really insatiable urge for food for brand new mail commerce magazines, which is why a whole lot of them come into existence after which disappear yearly. If you happen to publish or co-publish a mail order journal, promote pattern copies of it in different publications and you’re going to get requests for it.
Regard your pattern copy as a “chief merchandise” or as a “good will builder”. It ought to be your means of getting your different presents into the palms of a really many potential mail order patrons. You’ll most likely promote some adverts, however don’t count on to promote too many subscriptions. Apart from a number of of the main publications, only a few individuals subscribe to mail order magazines.
9. GUMMED LABELS – Labels of any variety are “naturals” for most of the Mail Order Magazines. (Identify and deal with labels, transport labels, addressing labels, slogan labels, and so on.)
10. NAME LISTING SERVICE – Whether or not he admits it or not, most each mail order supplier is a “Huge Mail Addict”. If you happen to compile mailing lists and work with one other supplier who does, sellers can pay to place their names on the lists. You possibly can promote you identify itemizing service in any mail order journal and get orders for it.
11. COMMISSION CIRCULARS – There are round mailers who watch each challenge of each mail order journal, at all times in search of new sources of fee circulars. There is no such thing as a higher method to promote fee circulars than by inserting adverts within the mail order magazines.
12. COPY WRITING SERVICE – If in case you have a pure aptitude for writing adverts, gross sales letters and circulars… and when you have a superb primary information of mail order promoting , you’ll be able to promote your providers by way of most of the higher mail order magazines. There are only a few good mail order copy writers at current. Here’s a very primary want… are you able to fill it?
13. AD DESIGN – One other service which is tremendously in demand, the industrial artist who can create eye-catching adverts and circulars which sellers can use to promote their merchandise. There are just a few sellers who at the moment are providing this service, however there’s room for a dozen or so.
14. TYPESETTING – Most mail order printers and magazines now require “camera-ready” copy. This had created a giant demand for sellers who provide a top quality, fairly worth typesetting service. At current there are sellers who do mail order typesetting which have a lot enterprise they do not even trouble to promote..
Associated to typesetting, are the “clip-art” books that are utilized by sellers who put together their very own “camera-ready” copy… Proper now as at all times, you may discover clip-art books marketed in mail order publications.
15. PEN PAL, LONELY HEARTS MAGAZINES – For some cause, you will see that the mail order magazines have at all times been good locations to promote these kind of publications. It might be as a result of they’re the one sorts of magazines, aside from the mail order magazines which are co-publishable.
Most mail order magazines will settle for adverts for official matrimonial and pen pal magazines; nevertheless, only a few will settle for any “adults solely” adverts. Too many readers object and a few mail order sellers are minors.
16. HOBBY MAGAZINES – You possibly can promote nearly any sort of passion publications by way of the mail order magazines. It’s because many sellers deal with passion merchandise and are at all times in search of new methods to promote it. Many sellers and readers are hobbyists and collectors themselves.
17. FORMULAS – Sellers purchase formulation for 2 causes. Some sellers reprint the method and promote it by operating adverts in nationwide publications. (“Positive method to kill cockroaches”, and so on.) Some even manufacture the product itself and promote it by mail.
Intently associated to method promoting is recipes promoting. If you happen to can create new recipes or have distinctive ones, you promote and promote recipes time and again.
18. CATALOGS – If you happen to can produce low value catalogs which sellers can mail to their clients providing books, novelties, present objects, child merchandise, printed types, and so on., you’ll be effectively suggested to supply your providers within the mail order magazines.
19. UNPRINTED DEALERS MERCHANDISE – If you happen to can provide merchandise which the supplier can use in his mail order enterprise, at cut price costs, you’ll be able to promote it profitably within the mail order magazines. Examples: unprinted envelopes, typewriter ribbons, addressing labels, stencils, scratch pads, and so on. There are a number of profitable sellers who even promote massive, cumbersome objects like typewriters, mimeograph machines, file cupboards, paper cutters, and printing presses by mail.
20. AD SPACE – Each mail order supplier buys advert house. If you happen to publish or co-publish a mail order journal, tabloid or adsheet, you’ll be able to promote advert house by promoting it in different mail order magazines.
21. ADS TO RUN UNDER YOUR OWN NAME – Are you able to provide ready-made advert copies which different sellers can run underneath their very own names and fill their orders on a drop ship foundation? In that case, print up your adverts and promote them by way of the mail order magazines. If you happen to can provide “digital camera prepared” adverts and circulars, a lot the higher!
22. MAIL ORDER PLANS – Alternative seekers are at all times in search of new mail order plans. If in case you have some sensible official workable plans that others can use to become profitable by mail, print them up and promote them within the mail order magazines.
You can see that 99% of all of the adverts within the mail order magazines fall into one of many classes listed above. If you’re promoting a services or products that matches into one in every of these classes, you’ll be able to safely promote it within the mail order magazines.
Copyright 2004 by DeAnna Spencer
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